A Tale of Two Tools – Integrating Social Media and Email Marketing

A Tale of Two Tools – Integrating Social Media and Email Marketing

Email marketing and social media marketing don’t have to be mutually exclusive. In fact, they are not very far apart on the marketing spectrum, making it easy (and beneficial) to integrate the two.

Though email marketing has seen a phasing-out in recent years, it does still have relevance in today’s world. Think about it – how many times do you check your inbox per day? Companies that have abandoned their email marketing campaigns to focus solely on their social media efforts do so at their own peril.

Extending Your Target Reach

The more you campaign, the better – whether it be via email or social media, more people are seeing your ads. More exposure leads to an increase in potential for click-throughs and conversions.

Built-In Metrics

Every modern email marketing campaign tracks the behavior of the users who receive the online correspondence. Using this data, your marketing team can better understand what’s effective and what isn’t.

Adding Social Icons to Emails

When you insert the Facebook, Twitter, Google+, Pinterest, LinkedIn and/or Instagram icons at the bottom of your email, it gives you another platform on which to engage with your customers. It also improves the reach of your message – instead of limiting yourself to email, your audience is able to visit your social media page, which could lead to likes, shares and eventually more traffic on your social media site.

Promote Email Opt-Ins on Social Media

Offer the opportunity for your followers to subscribe to your newsletters and email blasts. Likewise, include a “Retweet This!” tag in your emails. This makes sharing your content that much simpler for the customer – and therefore effective for you. Facebook also provides the option to embed an email sign-up form to your page. Go ahead and ask your Facebook followers to subscribe to your email list!

The Traffic Builders Social Marketing Team is ready to take your company’s social presence to the next level. We will work with you to identify your goals, generate brand awareness, and increase user engagement through the use of social media marketing/email integration. Let our social media gurus help steer your campaigns towards success today!