SEARCH ENGINE OPTIMIZATION (SEO)

Organic Search Engine Relevance is Critical

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ORGANIC SESSIONS GENERATED
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PHONE CALLS PRODUCED
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PAGE ONE KEYWORD RANKINGS

Click the “+” near the targeting tactics below to learn more about our targeting capabilities

Focused on the website itself, technical SEO is the first indicator Google looks at when determining keyword rankings and relevance. From structuring data to implementing keywords, technical SEO is a mainstay of any and all SEO strategies.

If your website does not have content relevant to a users search you will not show up, SEO revolves around content! Content is what search engines analyze to determine relevancy and what users are looking for when conducting a search. Our on-site content development team creates industry-driven, keyword targeted content for your business, allowing your website to rank more prominently and more often! Content assets like blogs, videos and infographics are a large component of SEO because they help increase search rankings and can directly drive traffic to the site.

In order to recognize a business online, search engines first look to see if the business is listed. Having correct and consistent information across the web lays the foundation for a website to rank for Google searches. We make sure business name, address and phone numbers (NAP) are consistent across the web. Our partnership with Yext and other industry recognized platforms helps us manage these listings directly.

Once a site is identified by Google, one significant differentiator is strong linking, which give the site authority and credibility. Strategically gaining links to your website from authoritative and industry relative domains through outreach is a great way to increase visibility for your content assets and website.

Google is now taking into account how users interact with a site when it generates website rankings. This means site navigation, strong calls to action, site speed and other site characteristics are factored into search rankings.

Having a strong social presence increases the credibility of a website, which in turns impacts search rankings. Moreover, social posting can create engagement with blog posts and drive social users back to a website.

DON’T MISS A SALES OPPORTUNITY BECAUSE YOUR CLIENT’S SITE CAN’T BE FOUND

An estimated 94% of all Google searches result in an organic click or no click at all. The vast majority of no click searchers find the information they need from organic results (GMB phone number, rich snippet content). Traffic Builders utilizes an SEO philosophy centered around technical SEO, link building, content, and site performance to increase visibility, gain competitive edge, and improve website rankings on popular search engines like Google and Bing.

PRODUCT FEATURES

NETWORKS

  • Google
  • Bing

CAMPAIGN TACTICS

  • On-Site Optimization
  • Link Building
  • Blog Creation & Posting
  • Content Distribution & PR
  • In-Depth Keyword Research
  • Web Directory & Business Listing Management
  • Review Monitoring

PRE-LAUNCH RESEARCH

  • Benchmark Reporting
  • Keyword Research
  • Consumer Behavior Trends
  • Content Topic Research
  • Competitive Link Research
  • GMB Optimization

ONGOING OPTIMIZATION

  • Keyword Monitoring
  • Site Monitoring
  • Content Asset Creation
  • Link Outreach
  • Cross-Channel Data Insights

CONVERSION TRACKING

  • Form Submissions
  • Phone Calls
  • Chat/Text Leads
  • UTM Tagging

REPORTING

  • Custom Interactive Reporting Dashboard
  • Real-Time Account Performance Reporting

FREQUENTLY ASKED QUESTIONS

Depending on when the drop in traffic happened, it’s important to see if that drop was due to an algorithm update. If not, your SEO analyst will be able to give you a better insight into your campaign after a thorough investigation of your campaign.

Google uses spider bots to crawl your site – meaning they are following links on your site to get a better idea of its structure.

Organic traffic is the number of users who found your website directly from a search engine like Google or Bing, i.e. Googling “plumbers near me” and clicking on a search result. Whereas, direct traffic is defined as visits to your website that have no referring website, i.e. typing in “www.mywebsite.com” directly into the URL bar or clicking on a link in an email that is untagged to arrive at “www.mywebsite.com.”

  • We need edit access to the back end of all client’s websites in order to begin work on the SEO campaign. This ensures that the campaign will be set up for success and no on-site changes are miscommunicated. It will also allow any on-site campaign optimizations to be made quickly and efficiently. The client can create an account login (with edit access) specifically for Traffic Builders if they are not comfortable sharing their own login.