PROGRAMMATIC AUDIENCE TARGETING

Traffic Builders has built one of the largest hands-on, in-house Programmatic Audience Targeting teams in the country!

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INDUSTRIES WORKED WITH

Click the “+” near the targeting tactics below to learn more about our targeting capabilities

By targeting people who have visited any campaign relevant locations, including your client’s competitors, we can drive foot traffic to your client’s storefront.

We build a custom-tailored keyword list of terms your client’s ideal audience is likely searching, and then get your campaign’s ads in front of that audience!

Re-engage people who have left your website without converting – they are 3x more likely to return to your website after being retargeted with your ads!

Our team has and continues to spend thousands of hours analyzing our vast domain data. We have taken that insight and built dozens of custom, industry-specific lists of websites to serve your client’s ads on!

With access to your client’s CRM data or Marketing Lists, we can seamlessly target up to thousands of physical addresses!

We can target an audience of people who have received emails from companies and competitors that are relevant to your campaign.

AT TRAFFIC BUILDERS, WE DELIVER NATIONAL BRAND-QUALITY CAMPAIGNS FOR YOUR LOCAL CLIENTS

Traffic Builders’ Programmatic Audience Targeting team helps you raise Brand Awareness and target based on users who have visited your site previously, walked through a relevant physical area, searched for related keywords, or are browsing similar content! Our expertly trained and certified team of analysts use a thoroughly vetted process to excel at getting your client’s Display and Pre-Roll ads in front of your ideal target audience. Our hands-on AT team manually vets every domain your ad appears on, giving us the ability to stay ahead of fraud.

PRODUCT FEATURES

MARKETPLACE

  • Programmatic Exchange
  • Private Marketplace

PERFORMANCE TRACKING

  • Campaign Delivery
  • Engagement Performance
  • Viewability
  • Conversions
  • Location Performance
  • Video Completion Rate

CAMPAIGN TYPES

  • Display Ads
  • Pre-Roll Video Ads

STRATEGIC TARGETING

  • Behavioral
  • Geo-Fencing
  • Addressable Geo-Fencing
  • Site Retargeting
  • Mobile Geo-Optimized
  • Email Retargeting
  • Whitelisting

HANDS-ON CAMPAIGN MANAGEMENT

  • Experienced Account Analysts
  • Customized Keyword Lists
  • Quality Control – Manual Vetting Of Domains

OPTIMIZATION

  • Dayparting Based On User Engagement
  • Performance-Based Bid Management
  • Tactic Expansion and Optimization
  • Frequency Optimization
  • A/B Creative Testing

FREQUENTLY ASKED QUESTIONS

Using the most advanced location-based mobile advertising technology, geo-fencing enables marketers to build audiences through the creation of digital fences around physical locations with pinpoint precision. With geo-fences built around strategically selected locations, reaching a target demographic that may frequent a certain brick and mortar location or getting ads in front of potential clients shopping around with local competitors is all possible at the click of the mouse.

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach and improving the frequency, Addressable Geo-Fencing makes all household targeting efforts more effective.