PROGRAMMATIC AUDIENCE TARGETING
Traffic Builders has built one of the largest hands-on, in-house Programmatic Audience Targeting teams in the country!
Click the “+” near the targeting tactics below to learn more about our targeting capabilities
By targeting people who have visited any campaign relevant locations, including your client’s competitors, we can drive foot traffic to your client’s storefront.
We build a custom-tailored keyword list of terms your client’s ideal audience is likely searching, and then get your campaign’s ads in front of that audience!
Re-engage people who have left your website without converting – they are 3x more likely to return to your website after being retargeted with your ads!
Our team has and continues to spend thousands of hours analyzing our vast domain data. We have taken that insight and built dozens of custom, industry-specific lists of websites to serve your client’s ads on!
With access to your client’s CRM data or Marketing Lists, we can seamlessly target up to thousands of physical addresses!
We can target an audience of people who have received emails from companies and competitors that are relevant to your campaign.
- Programmatic Exchange
- Private Marketplace
- Campaign Delivery
- Engagement Performance
- Location Performance
- Video Completion Rate
- Display Ads
- Pre-Roll Video Ads
- Addressable Geo-Fencing
- Site Retargeting
- Mobile Geo-Optimized
- Email Retargeting
HANDS-ON CAMPAIGN MANAGEMENT
- Experienced Account Analysts
- Customized Keyword Lists
- Quality Control – Manual Vetting Of Domains
- Dayparting Based On User Engagement
- Performance-Based Bid Management
- Tactic Expansion and Optimization
- Frequency Optimization
- A/B Creative Testing