OVER-THE-TOP TV (OTT)
OTT Ads deliver the precision of digital audience targeting to the power of traditional TV advertising.
Click the “+” near the targeting tactics below to learn more about our targeting capabilities.
With advanced targeting capabilities, we are able to identify households who have demonstrated a compelling interest in your clients’ products and services by the keywords they search online.
Your pre-roll and mid-roll commercials will be served within a specific geo-target, whether it is a state, SMA, or down to a city or zip code. Your ads will only be served in geo-locations that are relevant to your business.
Target physical addresses using data to serve OTT/CTV ads with unmatched precision and scale. We measure commercial engagement by Video Completion Rate (VCR).
TV applications are stand-alone apps whose content is currently offered on cable broadcast networks. Applications such as Discovery, NBC, Bravo TV, HGTV, Food Network, USA Network, and ESPN your clients have a unique opportunity to engage with their target audience when they are in their most engaged state with the content they’re viewing. These users enjoy an enhanced TV experience that allows them to choose what to watch, and when to watch it.
Video applications that aggregate their content offering hundreds of channels to watch TV shows and movies. These apps have a user base of more than 200 MILLION, and offer an extensive inventory and reach. Pluto is a leader in streaming services and has recently been acquired by Viacom – one of the largest media companies in the world.
A streaming device is any media player that connects to the internet and lets you stream content from a streaming channel or service. Some top examples of these would include Roku devices, Apple TV, Amazon Fire Stick, and Google Chromecast.
Our standards far exceed that of the industry’s when it comes to brand safety and fraud prevention. Our analysts ensure that your client’s commercials are being delivered only to the most qualified, high-quality applications providing the extra layer of assurance in knowing your brand and budget are safe with us.
- Pluto TV, with 20 million active users
- Vudu, owned by Walmart
- Tubi TV, with 20 million active users
- Xumo, with more than 6 million active users
- Plus TONS more!
TV CHANNEL APPLICATIONS
- News – CBS News, CNN Go, CNBC, FOX Now
- Home Improvement – HGTV, DIY Network, TLC GO, HSN
- Sports – NFL, Fox Sports, ESPN, CBS Sports
- Entertainment Applications – Lifetime, A&E, AMC, NBC, Food Network, and more!
HANDS-ON CAMPAIGN MANAGEMENT
- Keyword Optimization
- VCR Optimization
- Content Optimization
- Domain Removal Based On Relevancy & Performance
- A/B Creative Testing
- Advanced Campaign Pacing
- Commercial Delivery
- Video Completion Rate
- Behavioral Targeting
- Addressable Household Targeting
- Geographic Targeting
- Content Targeting
REPORTING & MONITORING
- Custom Interactive Reporting Dashboard
- Real-Time Account Performance Reporting
- Application Performance Tracking
- Geographic Performance
- Video Completion Rate