SHOWCASING YOUR AD TO HYPER-RELEVANT LOCAL CONSUMERS
Audience Targeting delivers your ad to local consumers based on their location or the locations they have physically visited, even those that have physically visited your competition!
Our team of Audience Targeting specialists have the ability to hyper-target through local targeting and geo-fencing, which allows us to place your company ad in front of the right people at the right time. We also partner with top sites that will increase the value of your brand and ensure that if a user doesn’t click on your ad, they are still seeing your ad.
In this space it is important to work with a trusted partner. With Traffic Builders we work only with TAG certified partners which ensures you only pay for real impressions! This also ensures that your ads will only be served on appropriate, brand-safe websites.
- Geographic – You can run your ads by state, DMA, city, zip code or by a geo-fence.
- Geo-Fencing – Traffic Builders can build a “fence” around any location of your choosing. This fence can be completely custom and will target- on mobile- any potential customers who pass through this defined geographic territory.
- Contextual Targeting – Traffic Builders will showcase your client’s ad on relevant websites and web pages. This helps your client be seen while a user is interested.
- Behavioral – Based on a user’s search history and content they have viewed we are able to formulate a behavioral profile. Using keywords designed to hone in on your ideal target we will make sure your ad is served to relevant users wherever they may go across the web.
- Site Retargeting – Traffic Builders is able to retarget visitors to your website. When someone visits your website we are able to display your ad on other websites they visit after yours for up to 30 days.
- Device Targeting – We can market to potential customers specifically on a desktop, tablet, or mobile device.
In this digital age your marketing strategy should be custom tailored to your marketing goals. No longer is there the need to display your advertisements all over and hope something sticks.
Traffic Builders will make sure your campaign is targeted specifically to reduce waste and get you more for your investment!