Never fear, the Over the Top TV heading is here.

Ability to target specific audiences, behaviors and geography in 60 local markets.

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OTT advertising, powered by the Traffic Builders OTT team, provides you with the ability to display your commercial to your ideal demographic - on the biggest screen in their house, enabling a wider audience to see your ad.

OTT, also known as “Over the Top Television” describes the delivery of film and TV content, via internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service.

Your ad will be served within digital streaming content, to connected televisions. This content is provided by Digital Publishers (ex: Newsy, iFood), TV & Movie Channels (ex: A&E, popcornflix), and Live TV Streams (ex: Sling and DIRECTV Now).

Traffic Builders has created a hybrid of all of these content types, maximizing the reach of your commercial.

As an agency, you no longer need the cable company in order to place Premium content. Your agency is now the local media!

Ways to Access Over the Top TV

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What to look forward to.

Perfomance at the local level

Broaden your commercial reach

Your agency becomes the “media”

partnerships