Marketing Isn’t Changing…It Has Changed
This happens to you:
Your advertiser’s potential customers see (or hear) their message on your station then go to the “next screen” to begin their vetting.
Chances are if the “next screen” message isn’t positive or engaging the process will stall and you get no credit even though you drove the initial interest.
Traffic Builders can help!
At Traffic Builders we believe that media sales organizations need to help their local advertising clients manage their marketing message through the entire multi-screen, multi-device consumer purchase journey.
We give you the tools to bring to local advertisers that will help manage the consumer purchase journey for their potential customers.
Traffic Builders delivers you seamless solutions with complete transparency and alignment with your core product.
Traffic Builders delivers your advertising sales team solutions for every step of the new consumer purchase journey.
In 2011, Google introduced the Zero Moment of Truth, or ZMOT, which describes a revolution in the way consumers search for information online and make decisions about brands. Things have changed!
Traffic Builders delivers you seamless solutions with complete transparency and alignment with your core product, a true “product extension”!