We Are Digital Drivers, No Passengers Here.
Building responsive websites that look great and convert leads is what we do! Our LocalX web team will design and develop a website for your business to capture your essence and reach. Our websites are cross-platform ready on a multitude of devices including desktops, tablets, and mobile devices.
Search Engine Optimization
LocalX SEO analysts understand that ranking in search engines can be a complicated and time-consuming task.That’s why we are dedicated to creating industry-driven, keyword targeted content for your business. Our best practices and techniques are designed to increase your visibility, gain competitive edge, and improve rankings on popular search engines like Google, Yahoo, and Bing.
Social Content Management
Social Media is the most powerful tool you have to reach customers and cultivate relationships lasting a lifetime. Let LocalX optimize your business social marketing initiatives and generate social presence on the world’s leading channels including Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest.
Pay-Per-Click advertising can help you achieve first page results within minutes of kicking off your campaign. Our LocalX PPC experts are devoted to identifying new ways and techniques to maximize your business ROI quickly and effectively.
What customers are saying about your business can significantly impact your growth. At LocalX, we can improve your business image to reclaim the positive status it deserves. Whether you are looking to add value to your brand, optimize pre-existing customer feedback, or improve your online presence, we will help you authentically generate positive recognition.
Your Client’s Reputation and How it Affects You
When taking on a new client who is in need of marketing services, you need to ask, “What are the goals of this campaign?” and, “What is this client’s reputation?” If your client has a bad reputation, the goal of your marketing campaign is to improve their reputation. In today’s digital world it’s increasingly easy to ruin someone’s reputation through reviews on local listings sites. This is why Reputation Management is such an important digital product. Our Reputation Management plan gives your clients the chance to monitor reviews in real-time and respond to them as needed. This gives your client a chance to fix any misunderstandings and right any wrongs, turning a bad review into a good one. Your client’s reputation is important for two reasons: If your client has a perceived bad reputation that isn’t remedied, they could go out of business. This means you lose a client, therefore losing the dollars that come with that client. Your client’s reputation reflects on your reputation. If people see that you represent a client with a bad reputation, and that you as the marketing and advertising team are not doing anything to fix it, then it reflects poorly on you. New […]
Why Digital Marketing and Call Tracking Go Hand in Hand
We believe in the power of digital marketing and how it can change a business from barely hanging on to highly profitable and that is why we do what we do. We want to provide a full digital marketing plan to businesses to offer a full solution instead of band-aid fix. This is why we offer Call Tracking as an option. In the last few years digital use has largely shifted to being mobile centered and even Google has begun indexing websites with mobile optimization above those that don’t have it. As businesses flock to social media advertising and Google is ever improving Pay Per Click, the request to have calls to action that say, “Call Now,” is ever present. What follows is, “How can we track who called instead of just clicked?” The Call Intelligence Index analyzed 58 Million calls across 40 different industries to determine where they were coming from and if digital was killing the traditional line of communication- the phone call. The researchers were shocked to find that not only did digital not kill the phone call, digital drove 92% of phone calls in 2015. This was up from 84% in 2014. The role of the phone call […]
Why Your Media Group or Advertising Agency Needs White Label Digital Marketing to Start 2017 Right.
As a company you may be going into 2017 wondering, “What’s the next step?” If your company is only offering television and traditional advertising, then the obvious next step is to move into the digital age. The idea of this can seem overwhelming. Hiring new people and trusting that they are experts in their respective digital fields, buying new computers and needed software, as well as creating a pricing scale and integrating all of this into your sales is money and time-consuming. Perhaps that is the reason your media group or advertising agency hasn’t moved forward into digital marketing before now. Traffic Builders has a solution to all of that. We can help your company offer a complete digital solution to all of your clients, and keep you from having to create a whole new division of your company. We offer White Label Digital Marketing for Media Groups and Advertising so that you have the ability to branch out and offer every updated marketing services to your clients. If your clients aren’t getting website, social, and digital advertising services from you, they’re getting it from someone else. If they’re advertising with you, shouldn’t they be doing all of their advertising […]
A Moment Away from the Office: Americans 4 Aleppo
#Americans4Aleppo Everyone here at Traffic Builders believes in the power of connection, and that in this connected world we cannot distance ourselves from injustice and intolerance, whether it is in our backyard or halfway around the world. We believe that the human connection supersedes any other agenda, and that real power lies in the belief and subsequent action that no obstacle is too large to overcome and that doing nothing only condones the status quo. Please join with the Traffic Builders family in donating to help families in Aleppo, Syria who have undergone unimaginable horrors in 2016. The people of Aleppo have endured inhuman suffering and we hope and pray that 2017 offers them hope for a future without violence and an understanding that the world will not abandon them. Our five dollars may feed a person for a day and our twenty maybe an entire family. We truly thank you for being connected with us and we hope you will join with us in donating whatever you desire to UNICEF who we believe is doing incredible and dangerous work to help but needs our funding to continue this noble mission. You can find Americans 4 Aleppo on: the […]
5 Office Communication Tools to Help You Ditch Email
Though we wouldn’t say email is dead, it’s greatly overused and saturated with Coupon updates and forwarded jokes.When you need quick answers and you’re already on a conference call, you need a way to get an answer from Jimmy in Accounting right away. Instead of hoping Jimmy is looking at his email right at the moment you send him one, try implementing one of these highly rated communication apps into your office. Slack Well loved and used here in the Traffic Builders Office, you can often hear, “I’ll Slack it to you!” Slack keeps us from having obscene amounts of sticky notes on our desks, helps us plan the office Christmas party, gets info to coworkers who are in meetings in record time, and keeps us connected to our work-from-home counter parts. We have the app on our computers and phones so we can get updates and messages anywhere, though we can choose to turn off notifications when we are on vacation. It integrates seamlessly with numerous apps for calendars, marketing, customer service, client management, payments and accounting, and more! You can share images and files easily, and connect to the Google Drive as well. Price: It is free to […]
The Complete Purchase Funnel and How You can Offer It
When you’re offering advertising to your customers you want it to boost their business so that it is seen by as many consumers as possible. You also want them to be able to see a clear return on their investment so you can keep their business.This is exactly what offering a complete purchase funnel approach gives your client. Right now, you may only be able to offer them advertising on one screen. However, what if consumers saw your client on every screen they pulled up? Your client’s ROI would go up, and they would be more likely to become loyal to your Media Group or Advertising Agency. Adding on a full suite of digital products to compliment your traditional advertising boosts your credibility, and your ability to provide a comprehensive and stable digital marketing platform for your customers. The complete funnel approach leads consumers from seeing it on a screen, through research, and into purchasing. We help you make this process as smooth as possible to keep consumers engaged and, above all, help them complete the purchase. The smoother we make this process, the better ROI your client will see. So what does that process look like? First off when […]
Targeted TV: How Offering YouTube Advertising Can Benefit You and Your Clients
You may be currently offering your clients traditional advertising, but what if you could make that traditional advertising better? What if you could control which households saw the commercials and ads you offer? Imagine a scenario where a store only sends their commercial to women between the ages of 13 and 25, in a specific income bracket. We can do that. When using YouTube advertising, we can target the commercials to only house-holds that are most likely to be interested in your client’s products and services. Before the advertising campaign even starts, we work one-on-one with the client to find out exactly what their goal is so we can target the right audience. This eliminates wasted ad spend. YouTube Advertising is very transparent and trackable. From day one we will supply your client with a dashboard that gives them the ability to track their campaign in real-time. This helps ensure client satisfaction and retention. YouTube advertising is unique in that it works on a cost-per-view model. If the YouTube commercial is less than 30 seconds, the client only pays when the WHOLE commercial has been watched. If the commercial is longer than 30 seconds, the advertiser only pays for the […]
What Is a White Label Digital Company and How Can It Work for You?
White Label is a term that began in the music industry with white label records used by DJs. Before the record was released to the public or had an official record company, a small number would be released to radio and club DJs with a blank white label on them to test the listener’s reaction to the new music. This term was quickly adopted by other industries that created products to be sold to companies that already had an established brand in the marketplace. The brand benefits because they are able to sell the product without owning the factory or paying the workers. The factory company benefits because they don’t have to build their own brand recognition or handle sales and marketing. It’s a symbiosis that helps corporations succeed and offer high quality products. The same concept works in the digital world. A white label digital company like Traffic Builders produces the product for you, and you sell it. Our company is your company. Our digital experts produce real results, and all you have to do is sell the products. Without a digital white label company, you would have to hire a staff of digital specialists or outsource the […]
Social Spotlight: September 2016
Hello and welcome back to the blog. Today we’re going to highlight some of the recent social links we’ve shared on Facebook and other social channels. Check back often, or follow our Facebook Page. ~ Check out the great feature on Traffic Builders from our friends at the Local Search Association. ~ Pinterest has launched Promoted Video ads and is working with top publishers to create video content for the shopper-centric social network. ~ Apple announced the iPhone 7, 7 Plus, and a new Apple Watch at their event in San Francisco on Wednesday. ~ Samsung has been forced to recall the Galaxy Note 7 after reports that the battery caused some devices to explode. ~ Facebook is encouraging advertisers to increase the speed of their mobile websites.
SEO: A Long-Term Digital Solution
In comparison to other digital marketing techniques, SEO (search engine optimization) can be much less tangible. To start with, SEO is a process and much of the initial work can’t be seen. It is technical work and it has to be done in order to deliver any tangible results. Even after the initial work is done, it could still be months before the keywords start to show any significant growth. So, if is so difficult to see the results of SEO in the first few months, why is it still one of the most important digital tools being offered? Laying a Foundation The majority of digital marketing can produce immediate results. Pay-per-click, audience targeting, social media advertising…. all of them can start showing results immediately and that is why they are such attractive options for businesses. There is no doubting the results with these products. They work and they drive traffic to the site. One thing the other products don’t do, however, is any work on the actual site. SEO is such an integral part of digital marketing because it lays the groundwork for the overall success of a business on the web. As a fundamental tool, SEO provides […]