We Are Digital Drivers, No Passengers Here.
Building responsive websites that look great and convert leads is what we do! Our LocalX web team will design and develop a website for your business to capture your essence and reach. Our websites are cross-platform ready on a multitude of devices including desktops, tablets, and mobile devices.
Search Engine Optimization
LocalX SEO analysts understand that ranking in search engines can be a complicated and time-consuming task.That’s why we are dedicated to creating industry-driven, keyword targeted content for your business. Our best practices and techniques are designed to increase your visibility, gain competitive edge, and improve rankings on popular search engines like Google, Yahoo, and Bing.
Social Content Management
Social Media is the most powerful tool you have to reach customers and cultivate relationships lasting a lifetime. Let LocalX optimize your business social marketing initiatives and generate social presence on the world’s leading channels including Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest.
Pay-Per-Click advertising can help you achieve first page results within minutes of kicking off your campaign. Our LocalX PPC experts are devoted to identifying new ways and techniques to maximize your business ROI quickly and effectively.
What customers are saying about your business can significantly impact your growth. At LocalX, we can improve your business image to reclaim the positive status it deserves. Whether you are looking to add value to your brand, optimize pre-existing customer feedback, or improve your online presence, we will help you authentically generate positive recognition.
Audience Targeting – Display & Video
In today’s digital age, visual advertising is one of the most powerful tools to add to your marketing campaign. Let LocalX's Audience Targeting program introduce you to potential customers globally through effective display & video ads.
Call tracking is the only kind of ROI your clients can hear. Discover how a customer heard about your business with LocalX Call Tracking. We offer informative analytics that will allow you to observe customer call behavior such as differentiating callers from those who have visited your website after a call, from those first-time callers responding to a web ad.
LocalX’s Digital Dashboard allows you to gain in-depth, measurable data to accurately evaluate how your business is performing. These valuable assets will provide you with an insider view on important business strategies like increasing client retention and finding niche markets to increasing ROI for your business.
Consistent branding across the web is pivotal for your business development. An unclaimed business listing, an incorrect url, and even a listing with the wrong phone number increases the likelihood of missed ROI opportunities. Find out more about our LocalX Listing package and how it can further expand your local business presence, online visibility, and greater improve your search ranking.
LocalX Database Marketing is all about customer acquisition! Whether you are a B2C, small business looking to increase traffic to your website or are a mid-to-large size business seeking corporate B2B opportunities, we can help. Using only CAN-SPAM compliance best practices, we generate robust data lists for precise audience reach at a hard to beat competitive cost.
eCommerce Website Development
Make your business go global with LocalX's eCommerce Platform! Our website development team can set you up to easily manage your products, run promotions, and offer exclusive deals to your existing customers while making it easy to reach new ones.
YouTube advertising is a great way for clients to extend the reach of your television commercial! The ad will show before YouTube videos and the clients only pay when someone watches the entire ad. If someone skips the ad, they pay nothing!
Twitter is a powerful way to reach local customers. Twitter can expand your reach with actionable ads that are designed to attract new customers and increase awareness. Twitter ads can help you reach local customers, grow your followers and drive traffic to your website or place of business. We can advertise your business on twitter to your most likely customer base
Traffic Builders can deliver your Instagram ads to local customers based on their age, gender, location and interests. Using beautiful, interesting, and personable images your ad will show up in Instagrammers’ timelines along with photos from pages they already follow. The more people that see your ad, the more your following will grow. Work with us today to build your Instagram presence and in turn, interest in your company!
Traffic Builders Facebook Experts will deliver your Facebook News Feed ads to the exact audience you want to reach. . Your ads will come across as personalized, and go only to the audience that has been defined as your potential customers. Whether you want to attract new customers or drive repeat business, Traffic Builders will utilize thousands of targeting options available from Facebook to ensure your ads are reaching the right audience at the right time.
Featured Guest Blog – Is This the End of Facebook As We Know It?
Social Content Manager Christopher Spallone offers his insights on the infamous, impetuous Facebook algorithm change. OMG! It’s the Facebook apocalypse! Go to Costco, take your last Insta and head for the desert. (Wait, that’s a different apocalypse). Unless you’ve been using dial-up, you know that Facebook has announced that it was going back to being a social network, prioritizing posts from friends and family in the News Feed. Very circa 2006, the days of needing a college email to join the club. Why? Marketers ruin everything. We can’t help it. We are our own reason for why we can’t have nice things. To my fellow creative content geniuses, the Reachpocalypse happened years ago. Remember when your only goal was to get as many followers as you could, to put your fancy marketing content in front of Facebook users? And after you spent all that boost money and time, Facebook announced an algorithm change, which meant that only about 16% of your audience would see your posts? This isn’t news, it’s the reality that you’ve been hiding in your own newsfeeds. Now The Zuck and his Facebook minions have seen the data and reconfirmed that NO ONE WANTS TO SEE OUR […]
The Ingenious Way to Overcoming Marketing Noise
In today’s ever-connected world, people are being perpetually bombarded by marketing and advertising “noise”. Despite device use being a constant for us, marketers are finding it harder than ever to cut through the noise to get their message heard. That’s because, according to studies, we are being exposed to up to 10,000 branded messages per day. It is so overwhelming, we have a tendency to tune it all out – which causes trouble for advertisers, who are in the business of gaining attention for products and services. So, what’s a modern-day marketer to do in these noisy and confusing times? Take a people-based approach. People-based marketing enables you to target real people across channels and devices by using a persistent identity. The approach allows marketers to deliver more relevant content, messages and offers that drive greater returns. Forbes sat down with Global VP of Spotify, Danielle Lee, to discuss her insights about people-based marketing and how it has revolutionized the marketing efforts of the popular streaming service. According to Lee, “People-based marketing represents an industry shift from targeting devices to connecting with the right people at the right time, with the right message.” Because you’re tapping into what consumers are […]
Reaping the Rewards of Remarketing
Did you know only 4% of visitors convert during their first visit to your website? Remarketing campaigns help to fight those odds, giving you the opportunity to call back the other 96% of visitors who navigate from your site without converting. These campaigns help remind and convince visitors who weren’t initially ready to convert how your offer helps solve their problem. These people are an easier conversion because they have seen your ad before. You’ve already initially paid for them to get into the funnel, so why not continue the path and convert them cheaply? So what exactly is remarketing? Essentially, it’s reminding people what they were looking for and giving them exclusive offers they didn’t see the first time around. If you’re already advertising on Google, adding a piece of Google remarketing code – also known as a tag – to your site enables visitors to be added to your remarketing audiences through browser cookies. You have the ability to customize the code for different pages to correspond to more defined categories, as well. The mass personalization is similar to targeting on Facebook, where you can segment your audience, create custom content based on their behavior and send them […]
Facebook to Dominate Ad Spending in 2018
In the upcoming year, social media companies – namely Facebook – are expected to hit new and unprecedented milestones. Among the numerous digital media platforms, Facebook remains top dog as the dominant social advertising channel among marketers. Facebook is on the path to further establish itself as a key component of the digital advertising conversation. eMarketer recently published a report stating that Facebook is expected to account for 23% of the total US digital ad spending in 2018. Facebook is also predicted to take in $1 of every $10 spent on both digital and nondigital advertising combined. Facebook’s US ad revenues (forecasted to reach $21.57 billion during the upcoming year) will be twice the amount spent on newspaper advertising ($10.74 billion) and almost as much as advertisers will spend on the entire print category ($23.12 billion). Competitors Twitter and Snapchat, on the other hand, will perform equally in US ad revenues. eMarketer predicts Snapchat will pull in $1.18 billion in US ad revenues this year, with Twitter trailing slightly behind at $1.16 billion. Although their forecasted yearly revenues are close in numbers, the social media giants are headed in markedly different directions. Snapchat’s user base is growing and as such, […]
A Tale of Two Tools – Integrating Social Media and Email Marketing
Email marketing and social media marketing don’t have to be mutually exclusive. In fact, they are not very far apart on the marketing spectrum, making it easy (and beneficial) to integrate the two. Though email marketing has seen a phasing-out in recent years, it does still have relevance in today’s world. Think about it – how many times do you check your inbox per day? Companies that have abandoned their email marketing campaigns to focus solely on their social media efforts do so at their own peril. Extending Your Target Reach The more you campaign, the better – whether it be via email or social media, more people are seeing your ads. More exposure leads to an increase in potential for click-throughs and conversions. Built-In Metrics Every modern email marketing campaign tracks the behavior of the users who receive the online correspondence. Using this data, your marketing team can better understand what’s effective and what isn’t. Adding Social Icons to Emails When you insert the Facebook, Twitter, Google+, Pinterest, LinkedIn and/or Instagram icons at the bottom of your email, it gives you another platform on which to engage with your customers. It also improves the reach of your message – instead […]